Rogue Ridz started with two riders—Brenden and Coleman. We met through mutual friends back in 8th grade and quickly realized we both rode MTB. Coleman had more skill, Brenden had better gear, and that balance turned into something bigger. We started riding together nonstop—after school, on weekends, night rides, upgrading our bikes, hitting new spots, and spending more time at each other’s houses than anywhere else. What started as just riding turned into a real friendship built around progression, time, and pushing each other.

That same mindset led us to start Rogue Ridz. At first, we had everything planned out, but we hit problems setting up payments and had to shut it down before it even really started. For a month or two, we didn’t even talk about it. Then the idea came back—and this time we locked in. We focused on doing it right: setting up payments first, then designing products, building the site, and growing our socials. Now we’re building real momentum, gaining views, and getting ready to launch. Rogue Ridz is more than a brand—it’s where we started, what we ride for, and how far we’re trying to take it.